Ben Sherman - Englishman In New York

BS officially launched their A/W'11 campaign with Simon (how hot is the beard?) Kelly as the face of the Plectrum Collection "Englishman In New York" this week and I'm totally in awe of the updated, you could almost say re-invention of the brand. Still staying true to it's British roots but definitely becoming a lot more acquainted with it's cool consumer who knows exactly what they want from their clothes (its all in the detail~~~~~). I could  continue to tell you my opinion but it's better to see it and judge it for yourself head over to their new temporary brand site http://www.bensherman.co.uk/  and check  it out!

Ben Sherman Very Important Plectrums Charity Auction

An online auction of Plectrums that have been donated by iconic bands & artists all in the name of charity begun yesterday and I'm currently in a bidding war over Mark Ronson and The Streets (online bidding is very addictive!!!) The Ben Sherman V.I.P Auction will be live till the 9th of June so if you would love yourself "A peice of music history" whilst donating to a good cause head on down to Ebay!

http://members.ebay.co.uk/ws/eBayISAPI.dll?ViewUserPage&userid=bensherman-vip

Street - Style XOYO

Since I was lucky enough to float around the XOYO venue stamping people into oblivion I decided to take my camera with  and capture the Interesting but beautiful crowd.

 Steve Monaghan - Sane Communications PR

 Jameela Jamil- TV Presenter/ Model



Mos Def at XOYO

Mos Def graced London with his presence last Thursday in the intimate at XOYO to headline Ben Sherman's V.I.P (Very Important Plectrums) Launch Night. A charity project in partnership with Trekstock, The night was amazing and had a unimaginable turn out with over a 1000 people coming out to support the cause (plus see Def) the line was crazy! There was a mix of celebrities, Industry Folk, Models, Hip-Hop heads and the indie hoxton lot all in one room, don't think I've ever seen or heard of one brand managing to do that before.

Kill it Kid opened up but unfortunately I missed it due to helping with interviews outside (But managed to hear during soundcheck so I know they were great), however with free drinks following and great music from the beginning to end I would say overall it was a successful night and hopefully raised awareness for not only the Auction which will be taking place from the 29th of May but also the beautiful direction Ben Sherman is going in as a brand .

Click more for Photo's of the event.