BS officially launched their A/W'11 campaign with Simon (how hot is the beard?) Kelly as the face of the Plectrum Collection "Englishman In New York" this week and I'm totally in awe of the updated, you could almost say re-invention of the brand. Still staying true to it's British roots but definitely becoming a lot more acquainted with it's cool consumer who knows exactly what they want from their clothes (its all in the detail~~~~~). I could continue to tell you my opinion but it's better to see it and judge it for yourself head over to their new temporary brand site http://www.bensherman.co.uk/ and check it out!
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