"As the tension increases in the UK, it is interesting to see that denim brand Levi’s used rebel action in their new 'Legacy' campaign. The global film illustrates young people wearing Levi's jeans inspiring them to live their life as their own, and ‘Go forth’. To illustrate the rebel without a cause feeling a couple of shots are made in front of a police-looking force. A rather bad timing to be launching such a spirited movie, luckily the voice over explains the meaning of the campaign."
I've actually been working on a case study about Rebellion / Revolution since the first riots in the Autumn last year in Tunisia to the student protests in the UK in November. To be honest wondered how long it was going to take for it to filter into fashion. In my opinion this was first released on July 20th so I don't think it's bad timing at all. Social Historical Context People!
Seems like animal print will be rife this Autumn / Winter, Mulberry have just released their new collection of Travel Bags that are available in five sizes from wash bag £150 to large holdall £595 - perfect for all you jetsetters out there!
Went to see Blondie last month at Somerset House and when the band started playing this song the whole place went mad, At 66 this woman seriously still has it and so friggin Gangsta!! Enjoy!
A cool marketing initiative by Nike in New York - "The Nike Ice Cream Truck" consists of a gallery on wheels of which rare edition Nike's and sold out favorites are on display. Plus free ice cream in the hot weather, now if only it could fly across the Atlantic ocean like the "magic school bus".......